50
merrell womens walking shoes
Worth a lookShows a fragmented shelf (top 5 take 13% of clicks), but weak search conversion (0.4%) keeps it on the watch list.
Competition
Incredible13%top-5 click share — an open shelf
Avg price
Incredible£32.61avg listing price — sweet spot $15–$100
Price range
Great£13.51–£98.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great44%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Bad4,156.77avg incumbent reviews — the moat a new listing must climb
Market size
Bad£89K£89K/yr · 717K searches
Growth
Bad-12.8%90-day search growth — must beat 0% to launch
Returns
Bad7.6%return rate — above 5% kills the launch gate
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale