51
mermaid
Worth a lookShows low returns (0.8%), but soft demand (-2.0% this quarter) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,302.33avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£10.84avg listing price — sweet spot $15–$100
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Market size
Okay£153K£153K/yr · 478K searches
Price range
Okay£3.78–£19.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-2.0%90-day search growth — must beat 0% to launch