58
mermaid tail
Worth a lookShows a fragmented shelf (top 5 take 27% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great27%top-5 click share — an open shelf
Review moat
Great279.06avg incumbent reviews — the moat a new listing must climb
Price range
Great£5.99–£72.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£17.78avg listing price — sweet spot $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+42.5%90-day search growth — must beat 0% to launch
Brand share
Good71%top-5 brand share — brands hold most of the demand
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Market size
Bad£42K£42K/yr · 244K searches
Signals Out of Stock