45
mermaid costume kids
Skip itSoft demand (-27.0% this quarter) — this niche doesn't clear our bar today.
Review moat
Great306.07avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Brand share
Good65%top-5 brand share — brands hold most of the demand
Price range
Good£7.13–£29.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good3.0%return rate — above 5% kills the launch gate
Avg price
Okay£11.88avg listing price — sweet spot $15–$100
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Market size
Bad£64K£64K/yr · 311K searches
Growth
Bad-27.0%90-day search growth — must beat 0% to launch
Signals No Dominant Brand