45
merino wool
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Competition
Incredible19%top-5 click share — an open shelf
Avg price
Great£20.82avg listing price — sweet spot $15–$100
Price range
Great£7.59–£70.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Review moat
Okay3,093.82avg incumbent reviews — the moat a new listing must climb
Market size
Bad£37K£37K/yr · 419K searches
Growth
Bad-35.9%90-day search growth — must beat 0% to launch
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale