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merino wool hat
Skip itSoft demand (-78.2% this quarter) — this niche doesn't clear our bar today.
Competition
Great33%top-5 click share — an open shelf
Avg price
Good£13.98avg listing price — sweet spot $15–$100
Price range
Good£6.47–£26.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.5%return rate — above 5% kills the launch gate
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,873.4avg incumbent reviews — the moat a new listing must climb
Market size
Bad£26K£26K/yr · 58K searches
Growth
Bad-78.2%90-day search growth — must beat 0% to launch