38
merino wool base layer men
Skip itSoft demand (-76.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible£34.12avg listing price — sweet spot $15–$100
Competition
Great23%top-5 click share — an open shelf
Price range
Great£11.51–£74.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay4.1%return rate — above 5% kills the launch gate
Review moat
Okay3,064.95avg incumbent reviews — the moat a new listing must climb
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Market size
Bad£22K£22K/yr · 141K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-76.1%90-day search growth — must beat 0% to launch