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mens shirts
Worth a lookShows a fragmented shelf (top 5 take 10% of clicks), but weak search conversion (0.1%) keeps it on the watch list.
Competition
Incredible10%top-5 click share — an open shelf
Brand share
Great53%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Great1.9%return rate — above 5% kills the launch gate
Avg price
Good£14.47avg listing price — sweet spot $15–$100
Price range
Good£0.65–£39.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£134K£134K/yr · 7.7M searches
Review moat
Bad10,788.94avg incumbent reviews — the moat a new listing must climb
Growth
Bad-20.6%90-day search growth — must beat 0% to launch
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand