46
mens scarf
Skip itSoft demand (-76.2% this quarter) — this niche doesn't clear our bar today.
Competition
Great26%top-5 click share — an open shelf
Brand share
Great46%top-5 brand share — no brand owns this niche
Returns
Great1.6%return rate — above 5% kills the launch gate
Price range
Great£5.18–£62.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£13.97avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,087.52avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Market size
Bad£20K£20K/yr · 191K searches
Growth
Bad-76.2%90-day search growth — must beat 0% to launch
Signals No Dominant Brand