45
mens jumpers
Skip itSoft demand (-54.5% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible10%top-5 click share — an open shelf
Avg price
Great£17.57avg listing price — sweet spot $15–$100
Brand share
Good62%top-5 brand share — brands hold most of the demand
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good£6.16–£167.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.3%return rate — above 5% kills the launch gate
Market size
Okay£119K£119K/yr · 2.7M searches
Review moat
Bad5,661.71avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-54.5%90-day search growth — must beat 0% to launch