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52

mens hoodies

Worth a look

Shows a fragmented shelf (top 5 take 14% of clicks), but soft demand (-38.6% this quarter) keeps it on the watch list.

Market size 51Growth 6Conversion 6Competition 96Returns 46Price range 69Avg price 80Brand share 82Review moat 21Quality gap 72

Competition

Incredible14%

top-5 click share — an open shelf

Brand share

Great53%

top-5 brand share — no brand owns this niche

Avg price

Great£16.83

avg listing price — sweet spot $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Price range

Good£2.46–£43.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good£309K

£309K/yr · 4.1M searches

Returns

Okay3.3%

return rate — above 5% kills the launch gate

Review moat

Bad11,847.51

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-38.6%

90-day search growth — must beat 0% to launch

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale