50
mens cardigans
Worth a lookShows a fragmented shelf (top 5 take 17% of clicks), but weak search conversion (0.7%) keeps it on the watch list.
Competition
Incredible17%top-5 click share — an open shelf
Avg price
Great£20.17avg listing price — sweet spot $15–$100
Brand share
Great52%top-5 brand share — no brand owns this niche
Price range
Great£8.31–£39.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Okay3.8%return rate — above 5% kills the launch gate
Review moat
Okay2,687.88avg incumbent reviews — the moat a new listing must climb
Market size
Bad£87K£87K/yr · 623K searches
Growth
Bad-30.1%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale