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maternity tights
Skip itSoft demand (-66.0% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Good1,097.67avg incumbent reviews — the moat a new listing must climb
Price range
Okay£7.84–£21.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.50avg listing price — sweet spot $15–$100
Returns
Okay3.9%return rate — above 5% kills the launch gate
Competition
Bad78%top-5 click share — a locked-up shelf
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Brand share
Bad96%top-5 brand share — brand-locked demand
Market size
Bad£11K£11K/yr · 74K searches
Growth
Bad-66.0%90-day search growth — must beat 0% to launch