38
maternity pads
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.3%search→purchase rate — share of searches ending in a sale
Market size
Good£548K£548K/yr · 592K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,176.22avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.21avg listing price — sweet spot $15–$100
Growth
Bad-16.1%90-day search growth — must beat 0% to launch
Price range
Bad£1.73–£16.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad89%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand