35
maternity leggings
Skip itSoft demand (-35.4% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good644.8avg incumbent reviews — the moat a new listing must climb
Avg price
Good£13.92avg listing price — sweet spot $15–$100
Price range
Good£7.68–£24.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.7%return rate — above 5% kills the launch gate
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Market size
Bad£79K£79K/yr · 286K searches
Growth
Bad-35.4%90-day search growth — must beat 0% to launch