52
maternity knickers
Worth a lookShows low returns (0.9%), but a small market ($62K/yr) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Brand share
Great52%top-5 brand share — no brand owns this niche
Competition
Great36%top-5 click share — an open shelf
Avg price
Great£16.05avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good£7.48–£28.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,177.02avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-15.8%90-day search growth — must beat 0% to launch
Market size
Bad£62K£62K/yr · 256K searches