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maternity clothes
Worth a lookShows a fragmented shelf (top 5 take 28% of clicks), but weak search conversion (0.4%) keeps it on the watch list.
Competition
Great28%top-5 click share — an open shelf
Avg price
Great£17.85avg listing price — sweet spot $15–$100
Brand share
Great56%top-5 brand share — no brand owns this niche
Returns
Good2.2%return rate — above 5% kills the launch gate
Price range
Good£5.87–£33.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,269.63avg incumbent reviews — the moat a new listing must climb
Market size
Okay£112K£112K/yr · 1.5M searches
Growth
Bad-3.3%90-day search growth — must beat 0% to launch
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand