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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 2Growth 12Conversion 16Competition 29Returns 99Price range 73Avg price 78Brand share 0Review moat 65Quality gap 21

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Avg price

Great£16.17

avg listing price — sweet spot $15–$100

Price range

Good£9.42–£30.30

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good894.65

avg incumbent reviews — the moat a new listing must climb

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Growth

Bad-26.9%

90-day search growth — must beat 0% to launch

Market size

Bad£10K

£10K/yr · 48K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand