57
mankini
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Incredible50.25avg incumbent reviews — the moat a new listing must climb
Brand share
Good60%top-5 brand share — brands hold most of the demand
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Good+40.2%90-day search growth — must beat 0% to launch
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Avg price
Bad£7.00avg listing price — sweet spot $15–$100
Market size
Bad£55K£55K/yr · 155K searches
Price range
Bad£3.97–£11.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand