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luggage tags
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Competition
Great30%top-5 click share — an open shelf
Brand share
Great50%top-5 brand share — no brand owns this niche
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Market size
Good£575K£575K/yr · 1.5M searches
Growth
Good+33.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,483.7avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£5.29avg listing price — sweet spot $15–$100
Price range
Bad£2.57–£16.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand