48
locket
Skip itSoft demand (-21.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Review moat
Great264.34avg incumbent reviews — the moat a new listing must climb
Price range
Good£4.30–£42.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£14.52avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Market size
Bad£96K£96K/yr · 388K searches
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-21.2%90-day search growth — must beat 0% to launch