49
liverpool cap
Skip itA small market ($30K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Great253.59avg incumbent reviews — the moat a new listing must climb
Avg price
Great£15.99avg listing price — sweet spot $15–$100
Price range
Great£9.96–£31.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Growth
Good+30.4%90-day search growth — must beat 0% to launch
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£30K£30K/yr · 52K searches
Brand share
Bad97%top-5 brand share — brand-locked demand