47
lifeguard costume
Skip itA small market ($35K/yr) — this niche doesn't clear our bar today.
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Review moat
Incredible74.57avg incumbent reviews — the moat a new listing must climb
Returns
Great1.8%return rate — above 5% kills the launch gate
Growth
Good+38.6%90-day search growth — must beat 0% to launch
Avg price
Good£12.57avg listing price — sweet spot $15–$100
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Price range
Okay£4.96–£19.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Competition
Bad74%top-5 click share — a locked-up shelf
Market size
Bad£35K£35K/yr · 102K searches
Signals Quality Gap