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leopard print scarf
Skip itSoft demand (-60.9% this quarter) — this niche doesn't clear our bar today.
Brand share
Great51%top-5 brand share — no brand owns this niche
Review moat
Great448.61avg incumbent reviews — the moat a new listing must climb
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Returns
Good2.6%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Okay£3.34–£18.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£7.37avg listing price — sweet spot $15–$100
Market size
Bad£27K£27K/yr · 60K searches
Growth
Bad-60.9%90-day search growth — must beat 0% to launch
Signals No Dominant Brand