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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 60Growth 24Conversion 30Competition 62Returns 85Price range 62Avg price 95Brand share 0Review moat 59Quality gap 16

Avg price

Incredible£33.44

avg listing price — sweet spot $15–$100

Returns

Great1.5%

return rate — above 5% kills the launch gate

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Price range

Good£7.49–£144.19

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good£505K

£505K/yr · 637K searches

Review moat

Good1,138.83

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

Growth

Bad-1.9%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad100%

top-5 brand share — brand-locked demand