59
leeds united
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Brand share
Great52%top-5 brand share — no brand owns this niche
Review moat
Great343.74avg incumbent reviews — the moat a new listing must climb
Price range
Great£3.82–£65.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£14.59avg listing price — sweet spot $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Growth
Good+21.6%90-day search growth — must beat 0% to launch
Market size
Okay£203K£203K/yr · 487K searches
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality