43
leather skirt
Skip itSoft demand (-52.6% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Review moat
Great229.54avg incumbent reviews — the moat a new listing must climb
Competition
Great31%top-5 click share — an open shelf
Price range
Great£5.98–£46.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£15.18avg listing price — sweet spot $15–$100
Brand share
Good62%top-5 brand share — brands hold most of the demand
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Market size
Bad£19K£19K/yr · 288K searches
Growth
Bad-52.6%90-day search growth — must beat 0% to launch
Returns
Bad12.2%return rate — above 5% kills the launch gate