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leather jacket
Skip itSoft demand (-41.9% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible13%top-5 click share — an open shelf
Brand share
Incredible35%top-5 brand share — no brand owns this niche
Avg price
Incredible£36.78avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good£8.10–£161.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,257.63avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.2%return rate — above 5% kills the launch gate
Market size
Okay£133K£133K/yr · 1.2M searches
Growth
Bad-41.9%90-day search growth — must beat 0% to launch
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand