44
lab coat
Skip itA small market ($37K/yr) — this niche doesn't clear our bar today.
Competition
Great33%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good62%top-5 brand share — brands hold most of the demand
Review moat
Good1,036.94avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.0%return rate — above 5% kills the launch gate
Price range
Okay£5.96–£20.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Avg price
Okay£8.92avg listing price — sweet spot $15–$100
Growth
Bad-22.7%90-day search growth — must beat 0% to launch
Market size
Bad£37K£37K/yr · 171K searches
Signals No Dominant Brand