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kpop merch
Worth a lookShows low returns (0.4%), but soft demand (-16.3% this quarter) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Competition
Great33%top-5 click share — an open shelf
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Review moat
Good572.28avg incumbent reviews — the moat a new listing must climb
Brand share
Good70%top-5 brand share — brands hold most of the demand
Price range
Okay£2.00–£25.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay£101K£101K/yr · 174K searches
Avg price
Bad£8.09avg listing price — sweet spot $15–$100
Growth
Bad-16.3%90-day search growth — must beat 0% to launch
Signals Out of Stock