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knitting gifts
Skip itSoft demand (-49.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Review moat
Okay3,277.92avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.69avg listing price — sweet spot $15–$100
Competition
Bad72%top-5 click share — a locked-up shelf
Market size
Bad£32K£32K/yr · 95K searches
Growth
Bad-49.6%90-day search growth — must beat 0% to launch
Price range
Bad£4.17–£13.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier