62
kilt
Worth a lookShows a fragmented shelf (top 5 take 12% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible12%top-5 click share — an open shelf
Growth
Incredible+114.1%90-day search growth — must beat 0% to launch
Avg price
Incredible£32.14avg listing price — sweet spot $15–$100
Price range
Great£6.38–£57.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good506.59avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.7%return rate — above 5% kills the launch gate
Brand share
Good73%top-5 brand share — brands hold most of the demand
Market size
Bad£34K£34K/yr · 186K searches
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Signals Trending