55
kids wellies
Worth a lookShows a fragmented shelf (top 5 take 17% of clicks), but soft demand (-60.7% this quarter) keeps it on the watch list.
Competition
Incredible17%top-5 click share — an open shelf
Avg price
Great£19.92avg listing price — sweet spot $15–$100
Brand share
Great51%top-5 brand share — no brand owns this niche
Price range
Great£7.09–£113.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Market size
Good£520K£520K/yr · 2.0M searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay1,763.75avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-60.7%90-day search growth — must beat 0% to launch
Signals No Dominant Brand