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kids waterproof gloves
Skip itSoft demand (-88.7% this quarter) — this niche doesn't clear our bar today.
Competition
Great26%top-5 click share — an open shelf
Brand share
Great48%top-5 brand share — no brand owns this niche
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,194.7avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.4%return rate — above 5% kills the launch gate
Market size
Okay£133K£133K/yr · 264K searches
Avg price
Bad£8.81avg listing price — sweet spot $15–$100
Price range
Bad£4.64–£15.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-88.7%90-day search growth — must beat 0% to launch
Signals No Dominant Brand