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kids thermal socks
Skip itSoft demand (-67.6% this quarter) — this niche doesn't clear our bar today.
Competition
Great35%top-5 click share — an open shelf
Returns
Great1.7%return rate — above 5% kills the launch gate
Review moat
Good689.21avg incumbent reviews — the moat a new listing must climb
Brand share
Good71%top-5 brand share — brands hold most of the demand
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Avg price
Okay£11.15avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Bad£2.19–£18.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£77K£77K/yr · 166K searches
Growth
Bad-67.6%90-day search growth — must beat 0% to launch
Signals No Dominant Brand