65
kids sunglasses
Worth a lookShows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Growth
Great+99.3%90-day search growth — must beat 0% to launch
Competition
Great33%top-5 click share — an open shelf
Brand share
Great56%top-5 brand share — no brand owns this niche
Review moat
Good947.14avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay£208K£208K/yr · 542K searches
Avg price
Okay£8.86avg listing price — sweet spot $15–$100
Price range
Bad£1.65–£16.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand