40
kids scarf
Skip itSoft demand (-88.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great468.83avg incumbent reviews — the moat a new listing must climb
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Avg price
Bad£6.62avg listing price — sweet spot $15–$100
Price range
Bad£3.61–£16.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£11K£11K/yr · 120K searches
Growth
Bad-88.6%90-day search growth — must beat 0% to launch
Signals Low Review Barrier