Skip to content
41

kids knitting starter kit

Skip it

Soft demand (-41.4% this quarter) — this niche doesn't clear our bar today.

Market size 8Growth 4Conversion 58Competition 25Returns 97Price range 38Avg price 27Brand share 51Review moat 72Quality gap 84

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Good619.31

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.0%

search→purchase rate — share of searches ending in a sale

Brand share

Good75%

top-5 brand share — brands hold most of the demand

Price range

Okay£3.05–£22.38

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay£9.23

avg listing price — sweet spot $15–$100

Competition

Okay70%

top-5 click share — leaders hold, buyers still browse

Market size

Bad£31K

£31K/yr · 67K searches

Growth

Bad-41.4%

90-day search growth — must beat 0% to launch