45
kids insoles
Skip itPrices mostly outside the sweet spot ($2.97–$12.28) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Review moat
Great398.39avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Growth
Bad-13.4%90-day search growth — must beat 0% to launch
Avg price
Bad£5.13avg listing price — sweet spot $15–$100
Market size
Bad£43K£43K/yr · 101K searches
Price range
Bad£2.97–£12.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand