42
kids gloves
Skip itSoft demand (-79.4% this quarter) — this niche doesn't clear our bar today.
Brand share
Good60%top-5 brand share — brands hold most of the demand
Returns
Good2.4%return rate — above 5% kills the launch gate
Review moat
Good1,156avg incumbent reviews — the moat a new listing must climb
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Market size
Okay£137K£137K/yr · 481K searches
Avg price
Bad£6.61avg listing price — sweet spot $15–$100
Price range
Bad£4.52–£15.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-79.4%90-day search growth — must beat 0% to launch
Signals Low Review Barrier