40
kids base layer
Skip itWeak search conversion (0.1%) — this niche doesn't clear our bar today.
Competition
Great28%top-5 click share — an open shelf
Brand share
Great54%top-5 brand share — no brand owns this niche
Review moat
Good546.5avg incumbent reviews — the moat a new listing must climb
Avg price
Good£12.28avg listing price — sweet spot $15–$100
Price range
Okay£6.15–£22.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.3%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-40.6%90-day search growth — must beat 0% to launch
Market size
Bad£7K£7K/yr · 467K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand