60
keyboard fidget toy
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Incredible31.88avg incumbent reviews — the moat a new listing must climb
Brand share
Great49%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Market size
Okay£248K£248K/yr · 873K searches
Growth
Bad-3.0%90-day search growth — must beat 0% to launch
Avg price
Bad£5.65avg listing price — sweet spot $15–$100
Price range
Bad£1.07–£11.67cheapest to priciest tracked listing — scored on the share inside $15–$100