45
key rings for crafting
Skip itPrices mostly outside the sweet spot ($3.26–$16.96) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Good560.67avg incumbent reviews — the moat a new listing must climb
Brand share
Good63%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Growth
Okay+6.6%90-day search growth — must beat 0% to launch
Market size
Bad£71K£71K/yr · 378K searches
Avg price
Bad£5.48avg listing price — sweet spot $15–$100
Price range
Bad£3.26–£16.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier