34
key holder
Skip itPrices mostly outside the sweet spot ($4.88–$14.87) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Good790.86avg incumbent reviews — the moat a new listing must climb
Market size
Okay£262K£262K/yr · 1.3M searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Avg price
Bad£7.91avg listing price — sweet spot $15–$100
Growth
Bad-13.5%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand
Competition
Bad94%top-5 click share — a locked-up shelf
Price range
Bad£4.88–£14.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier