53
key bowl
Worth a lookShows no brand lock-in (top 5 brands take 30% of clicks), but soft demand (-21.7% this quarter) keeps it on the watch list.
Brand share
Incredible30%top-5 brand share — no brand owns this niche
Competition
Great24%top-5 click share — an open shelf
Review moat
Great214.48avg incumbent reviews — the moat a new listing must climb
Returns
Good2.0%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£3.92–£28.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.36avg listing price — sweet spot $15–$100
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Market size
Bad£82K£82K/yr · 395K searches
Growth
Bad-21.7%90-day search growth — must beat 0% to launch