48
joint holder
Skip itPrices mostly outside the sweet spot ($2.40–$13.04) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Great306.4avg incumbent reviews — the moat a new listing must climb
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Growth
Okay+7.8%90-day search growth — must beat 0% to launch
Market size
Bad£71K£71K/yr · 136K searches
Avg price
Bad£6.09avg listing price — sweet spot $15–$100
Price range
Bad£2.40–£13.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier