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john deere
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great£20.93avg listing price — sweet spot $15–$100
Price range
Great£10.22–£35.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good896.64avg incumbent reviews — the moat a new listing must climb
Growth
Good+31.1%90-day search growth — must beat 0% to launch
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Market size
Bad£41K£41K/yr · 108K searches
Brand share
Bad100%top-5 brand share — brand-locked demand