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jewellery tray
Skip itPrices mostly outside the sweet spot ($3.42–$13.81) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Great254.46avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Great53%top-5 brand share — no brand owns this niche
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Avg price
Bad£6.79avg listing price — sweet spot $15–$100
Growth
Bad-18.1%90-day search growth — must beat 0% to launch
Market size
Bad£50K£50K/yr · 420K searches
Price range
Bad£3.42–£13.81cheapest to priciest tracked listing — scored on the share inside $15–$100