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53

jewellery stand

Worth a look

Shows low returns (1.2%), but soft demand (-13.9% this quarter) keeps it on the watch list.

Market size 54Growth 18Conversion 30Competition 58Returns 90Price range 83Avg price 75Brand share 43Review moat 64Quality gap 65

Returns

Great1.2%

return rate — above 5% kills the launch gate

Price range

Great£4.27–£73.68

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great£15.06

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Good932.32

avg incumbent reviews — the moat a new listing must climb

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Market size

Good£365K

£365K/yr · 1.0M searches

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

Growth

Bad-13.9%

90-day search growth — must beat 0% to launch