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jewellery box
Worth a lookShows low returns (1.5%), but soft demand (-25.0% this quarter) keeps it on the watch list.
Returns
Great1.5%return rate — above 5% kills the launch gate
Avg price
Great£18.70avg listing price — sweet spot $15–$100
Price range
Great£5.21–£73.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great37%top-5 click share — an open shelf
Market size
Good£741K£741K/yr · 3.1M searches
Review moat
Okay1,836.88avg incumbent reviews — the moat a new listing must climb
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-25.0%90-day search growth — must beat 0% to launch